I work in the marketing department for The Group Real Estate. Marketing is something that can truly help you out, help push your “brand” or logo, and keep the strength of your company going. Run Everything Labs has wonderful marketing. One of the great mantras put out by Dana Linn Bailey and her husband Rob Bailey, proud owners of Run Everything Labs supplements, is this exact phrasing: “Our products are supplements…not magic. You still need to work.” It’s something that is always misconstrued in the fitness industry, and even more so from a marketing stand point. Most supplements are just that: a marketing too, or brand. Athletes need to make a living and a lot of that comes from marketing supplements, brands and sponsors. When doing this, they are given a contract and asked to promote the product that they will be representing. When this happens, though, it is from an athlete who is passionate about what they are promoting.